Good business and personal relationships are based on trust.  We like to interact and do business with people we feel comfortable with and have some degree of trust and rapport with.  Where there is high trust and resonance, in time, some of these relationships ripen into long lasting friendships. 

And yet sometimes – in both our personal and professional lives – we   get betrayed in our trust.  We can be left feeling shocked, angry and hurt as we try and make sense of what just happened and why this might have happened.

When trust gets broken, the range of reactions can vary from total shock – the common expression of “I didn’t see that one coming” to as another client put it, “I had a strange feeling that things were not quite stacking up but I just didn’t have the evidence so gave the person the benefit of the doubt but with disastrous consequences.  Now I would never do that and would instead slow the process down, buy more time and do  rigorous  due diligence.”

So what is this intangible concept called trust and why does it matter so much?

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